Brand Basics← Kak Kenduri
Sewa Khemah logo

Sewa Khemah

5 Minit Sewa Lalui WhatsApp. Hantar Hari Sama

Canopies, Arabian marquees and transparent tents, set up and taken down.

RM100 sehariSiap pasangHantar hari sama
01

Logo & Wordmark

One file, used at size and left alone. Four rules cover nearly every way a mark gets damaged in practice.

Master markOn a light ground
Sewa Khemah on a light ground

The correct default. Use the supplied artwork at whatever size fits and leave it alone.

On a dark groundReversed artwork
Sewa Khemah on a dark ground

Use the reversed file, never the colour one. The mark is drawn in this brand’s own primary, so the colour version dropped on this ground measures about 1:1 and disappears.

01Logo rule

Clear space

Keep clear space around the mark equal to the height of its tallest letter. Nothing enters that margin.

02Logo rule

Minimum size

28px tall on screen, 12mm in print. Below that the detail closes up and it reads as a smudge.

03Logo rule

Do not recolour

Use the supplied artwork. Do not tint, gradient or re-draw it in another colour.

04Logo rule

Do not distort

Scale both dimensions together. No stretching, no rotating, no drop shadows added later.

02

Colour

Same navy-and-orange pairing as Sewa Kerusi Meja, a shade warmer. They are sister brands and may sit side by side. Every pairing is measured — the ratio on each block is what its label actually achieves.

Palette3 colours, nothing else
03

Type

Poppins for display, Inter for everything you actually read.

DisplayHeadings, the wordmark

5 Minit Sewa Lalui WhatsApp. Hantar Hari Sama

BodyInter · 15–16px

Canopies, Arabian marquees and transparent tents, set up and taken down.

Set body copy at 15–16px with generous line height. Do not set body copy in the display face — it is drawn for size, not for reading.

04

Iconography

The Kak Kenduri family icon set, drawn once and recoloured — never redrawn per company. These are the ones this business actually needs.

Signature6 icons · labelled in BM
KhemahCanopy
KerusiChair
MejaTable
KipasFan
LampuLights
LoriLorry
05

Applications

The three surfaces this business puts its mark on most. Built from the palette above — no new colours, no new type.

AppliedWhatsApp display picture

Read at 40px in a chat list, so the mark and nothing else, on the brand ground.

AppliedName card
sewakhemah.com.my

Mark top-left, details bottom, the domain last. 90 × 54mm, the same stock as the parent company.

AppliedBunting
5 Minit Sewa Lalui WhatsApp. Hantar Hari Samasewakhemah.com.my

Read from a moving car: mark, one line, the domain. Anything more is invisible at speed.

Every surfaceSame three ingredients

Also: invoice and quotation headers, lorry livery, crew shirts, canopy valances, Facebook and Instagram profile images, WhatsApp catalogue covers, and the parent company’s own catalogue where this business appears. Each one is the mark, the palette, and the display face — nothing invented locally.

06

How it sounds

Plain, specific, and priced. Say the number, say the time, say what happens next.

VoiceSay this, not this
Say thisNot this
Khemah 20x20, siap pasang. RM100 sehari.Premium canopy structures for discerning clients.
Kami pasang pagi, buka lepas majlis habis.Setup and teardown included in the package.
Tak cukup ruang? Kami datang tengok dulu.Site visits can be arranged upon request.

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