Serendah RM10 Seorang
Wedding, kenduri and corporate catering — buffet and set menus.
One file, used at size and left alone. Four rules cover nearly every way a mark gets damaged in practice.
The correct default. Use the supplied artwork at whatever size fits and leave it alone.
Use the reversed file, never the colour one. The mark is drawn in this brand’s own primary, so the colour version dropped on this ground measures about 1:1 and disappears.
Keep clear space around the mark equal to the height of its tallest letter. Nothing enters that margin.
28px tall on screen, 12mm in print. Below that the detail closes up and it reads as a smudge.
Use the supplied artwork. Do not tint, gradient or re-draw it in another colour.
Scale both dimensions together. No stretching, no rotating, no drop shadows added later.
Two colours only, straight off the wordmark. The plum does the work. Every pairing is measured — the ratio on each block is what its label actually achieves.
Poppins for display, Inter for everything you actually read.
Serendah RM10 Seorang
Wedding, kenduri and corporate catering — buffet and set menus.
Set body copy at 15–16px with generous line height. Do not set body copy in the display face — it is drawn for size, not for reading.
The Kak Kenduri family icon set, drawn once and recoloured — never redrawn per company. These are the ones this business actually needs.
The three surfaces this business puts its mark on most. Built from the palette above — no new colours, no new type.
Read at 40px in a chat list, so the mark and nothing else, on the brand ground.
katering.myMark top-left, details bottom, the domain last. 90 × 54mm, the same stock as the parent company.
Serendah RM10 Seorangkatering.myRead from a moving car: mark, one line, the domain. Anything more is invisible at speed.
Also: invoice and quotation headers, lorry livery, crew shirts, canopy valances, Facebook and Instagram profile images, WhatsApp catalogue covers, and the parent company’s own catalogue where this business appears. Each one is the mark, the palette, and the display face — nothing invented locally.
Plain, specific, and priced. Say the number, say the time, say what happens next.
| Say this | Not this |
|---|---|
| Buffet 200 orang, RM10 seorang. Menu ada 6 pilihan. | Comprehensive catering solutions at competitive rates. |
| Kami setup 2 jam sebelum majlis. | Our team will arrive at an appropriate time. |
| Nak rasa dulu? Boleh, kami hantar sampel. | Tasting sessions are subject to availability. |
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